Company Profile
Welcome to wzhj.shop, the online store of Yuemao Department Store! “wzhj” stands for “walking for dreams”, which is the core concept of our brand. We are committed to providing high-quality skateboards and related equipment for every skateboard enthusiast, helping them find freedom and fun in skating.

Founder’s Story
Yuemao Department Store was founded by Xie Yeqiang in Hezhou City, China in 2022. As a veteran skateboard enthusiast, Xie Yeqiang has spent countless happy hours in the city’s streets and skateboard parks since he was a child. Faced with the wide variety and uneven quality of skateboard products on the market, he felt helpless. This experience inspired him to start Yuemao Department Store, with the goal of creating a platform focused on skateboarding culture so that every skateboard enthusiast can find the ideal equipment.

The inspiration for the brand story came from Xie Yeqiang’s chance encounter when he witnessed a young skateboarder showing his skills in the park. Although the skateboarder’s equipment was not ideal, he showed great passion and creativity. This scene deeply touched Xie Yeqiang, and he was determined to provide more skateboard enthusiasts with high-quality equipment so that they can confidently show themselves and pursue their dreams.

Business model
Yuemao Department Store mainly sells online through wzhj.shop. We select high-quality skateboards and accessories from around the world to ensure that every customer can find the right product for them. Our product line covers: Skateboards

Operation method
Our operation model emphasizes efficiency and flexibility:
Supply chain management: Establish cooperative relationships with multiple high-quality suppliers to ensure product quality and sufficient inventory.
Customer service: Set up a professional customer service team to answer customers’ questions and handle after-sales issues.
Digital marketing: Keep in close contact with customers through social media, content marketing and email marketing, share skateboarding skills, event information and new product dynamics.

Future development plan
Looking to the future, Yuemao Department Store will continue to expand and deepen its brand influence. Specific plans include:
Expand product lines: Continuously introduce innovative products such as environmentally friendly skateboards and customized skateboards to meet diverse market needs.
Community activities: Regularly hold skateboard competitions, exchanges and training activities to enhance the community atmosphere of skateboarding culture and encourage novices to participate.

Thank you for your attention and support to Yuemao Department Store. Let us work hand in hand to pursue the dream of skateboarding and enjoy every slide and challenge!

Contact us:
[email protected]
Phone:+86 16512360529